8 Reasons Why Most Affiliate Marketers Fail

by | Jan 26, 2020 | Affiliate Marketing, Articles, Business Strategy

The Most Common Reasons Why Most People Fail.

If you start affiliate marketing just by jumping into it with no advanced preparation, chances are quite high you will fail. I know this is the kind of thing that you don’t get from the typical affiliate marketing guidebook, but this is reality. If you are unclear on why people fail in this type of marketing, then the likelihood of you falling short increases.

Be aware of the seven reasons why many marketers fail in the affiliate game so you can do things differently. At the very least, if you understand why they fail, you would be able to spot the warning signs as far as your affiliate marketing efforts are concerned.


Reason #1: No niche selection strategy

If you do not use a well-designed niche selection process, do not be shocked if the niche you pick is a loser. Maybe it gets a lot of traffic, maybe it gets a lot of media attention, but you’re not making any money out of it for some reason or another.

Your websites pull a lot of traffic, but few people convert. Worst yet, people might convert, but you don’t make much money from the conversions.

Something is wrong, and if you do a postmortem on your business, it may be because you did not have a credible, tried, and proven niche selection strategy getting out of the gate. You built your business on sand instead of rock.


Reason #2: Bad niche selection strategy

Just as bad as having no niche selection strategy is a bad niche selection strategy. What is a bad selection strategy?

Well, it can mean you use “experts’” niche recommendations. This is a serious problem because it’s way easy for us to think that if a person is an expert or a recognized authority, then they would know what would work for you.

But here’s the problem, they’re not you. They’re not living your life. They don’t have your particular set of circumstances. They don’t have your particular collection of needs. They’re living their own life. So, their decision as far as the “best” niche for them probably will not fit you.

They can recommend a “winner,” but it often turns out that the reason why they do so well with that niche is that it fits them. It doesn’t necessarily follow that the niche will fit you.

You have no business automatically copying and pasting their niche recommendation. You have to have a niche selection strategy that makes sense as far as your needs are concerned.


Reason #3: Trendy niches

Just because many people are excited about a niche doesn’t necessarily mean that you have to jump in. It may well turn out that this niche is short-lived. This is especially true for everybody promoting that niche.

You might want to research deeper regarding the demand curve and sustainability of the demand for a trendy niche.

Otherwise, you might end up holding an empty bag.


Reason #4: No unique selling proposition

A lot of affiliate marketers fail because they put up website after website that, at the end of the day, doesn’t offer anything new.

People interested in their niche would always ask themselves, why am I on this website when I can get the same stuff from other websites that I get here? Why go here?

If you cannot answer that question, you have no unique selling proposition. Your website, as a practical matter, is not going to succeed.


Reason #5: No independent affiliate branding effort

A lot of failed affiliate marketers share a common trait. They have websites that simply promote an affiliate product. They didn’t bother creating a specific brand for themselves. They just create a website after website, pushing a particular affiliate product and leaving it at that.

It is no surprise that when people are no longer searching for that affiliate product, they have no incentive to search for these websites that these marketers have put up.

Therefore, these websites end up dying.


Reason #6: Instant millionaire mindset

If you automatically think that you’re going to be a millionaire the next time you put up an online venture, then that may be the reason why you’re failing.

Affiliate marketing is a marathon. It is a long-term game. It is something that you have to stick to for a long time. It is a commitment. It is not a sprint.

If you have an instant millionaire mindset, you might not remain interested or passionate long enough to see your venture succeed.


Reason #7: Unwillingness to invest

If you are only willing to spend spare change or chump change on your business, don’t be too shocked to discover that it’s only capable of producing chump change. You reap what you sow.


Reason #8: Thinking short term

You must always have a long-term mindset in everything you do in your affiliate business. How can you get the best results in the shortest time?

When you want to build a successful business that can last for many years, your mindset should focus on that from the beginning. 

For example, when you produce a piece of content, make sure that you can use it again and again. Likewise, is setting up a website traffic strategy that is automated instead of one that requires ongoing hours of work to be effective.

With that in mind, don’t underestimate the power of using free traffic methods that requires work, especially in the beginning, where you might not have much to invest.


Final Words

Keep these 8 reasons above in mind if you don’t want to fail as an affiliate marketer. Workaround them. Learn to detect them before it’s too late.

And, always remember to bring as much value to your potential customers as possible. Finally, check out your competition and do everything just a little better than them!

About The Author

I'm Rasmus Hald, the founder of Affiliatester and I have been a digital entrepreneur for more than 10 years now. I've created this website to help my fellow affiliate marketers get started and achieve success with affiliate marketing. When I'm not writing helpful articles, I love to travel and explore the world.

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