How To Create A Lead Magnet (E-Book)

Increase your conversion when you attract new subscribers with a lead magnet. 

The Guide To Create Your Lead Magnets With Ease.

Any affiliate business needs website traffic to thrive. But the website traffic only has value if you can convert it into commissions. When you send traffic directly to an affiliate offer, you typically only get 1 chance to convert the visitor to a sale. These typically converts at 1-3%, whereas opt-in pages can convert 15-40% visitors into subscribers with a lead magnet. This gives you a unique chance to get more out of your visitors. You now get many chances to promote affiliate offers with emails and can get repeat customers.

Therefore, there is no way around it, if you want to attract the most potential buyers to your affiliate offers. You’ll need a lead magnet that you can bribe your visitors into subscribing to your list. Lead magnets are very effective on opt-in pages but can be used on any page in the sidebar or as a pop-up.

What Is A Lead Magnet?

A lead magnet is a digital product that you offer subscribers for free in return for their name, email, and permission to send emails. The lead magnet can be for example be an e-book, audiobook or video. For this guide, the focus will be on e-books, because it is the easiest to create for most people.

Luckily, you don’t need to write a 100-page e-book to attract your subscribers. An e-book on 10-20 pages will do just fine as long as it brings value to your subscribers. When you provide valuable information, your subscribers will start trusting you as an authority. This will make them more likely to buy an affiliate product you promote.

5 Ways To Get A Lead Magnet

  1. Write your own 10-20 page e-book.
  2. Hire someone to write the e-book.
  3. Buy a ready-made PLR product.
  4. Buy a business-in-a-box.
  5. Use e-book software.

Each method has pros and cons but any of them can serve the purpose. The best way for you will depend on your skills and how much effort you want to put into it. Most of the methods don’t require you to have any particular skills.

1. Write Book

Writing the book yourself is the most time consuming and requires the highest level of skills of all the methods. It requires you to have valuable knowledge about your niche and that you can both write and design your book. But, if you can do that, then this is a great method to use because you can create unique content that is tailored to your subscribers’ needs.

When you write your book, you will need to create the following things:

  • Book content (10-20 pages)
  • Page layout
  • Cover

These can be done in anything from a day to a week depending on research, complexity, quality and more.

You must remember who your readers are before you start writing. You want your book to match the reader in complexity. 9 out of 10 times it’s best to write in a basic language that is easy to read. If your target audience, for example, is scientists, then the text may need to be more complex.

Furthermore, your book should provide solutions to problems that your audience is looking to solve. Don’t solve all their problems at once but give them some value and make them hungry for more. If you, for example, are in the weight loss niche, then you could make a lead magnet about “7 Ways To Lose Weight Without Exercise”. Then you can follow up with more information and affiliate offers.

The page layout can be edited with a few settings in for example Microsoft Word. The most important thing is that it looks professional and appealing. It works very well when each page has a unique design but it’s not a requirement.

Lastly, is the cover, which can present a huge obstacle for some people. Luckily, there are a lot of great solutions to help you design book covers. Here’s a few of them:

You can get started for free with all these solutions and make your eye-catching cover in minutes.

2. Hire Writer

This is a great solution if you lack writing skills. It will also minimize the time you use on creating your lead magnet. Sometimes you can even get the writer to create your cover and page layout for you, but it will often cost you extra.

How To Hire Your Writer

  1. Fiverr.
  2. Hire Writers.
  3. Content Development Pros.

These 3 options can help you find people who aren’t doing anything else than writing e-books for people all day long.

Fiverr is an online marketplace where you can choose the writer that fits best with your needs. Hire Writers and Content Development Pros are both services that focus solely on providing content such as e-books for their clients.

3. PLR Product

Private Label Rights (PLR) products are digital products that you can market under your brand name as if you wrote them yourself. This method is popular because it provides you with finished lead magnets ready for use. It’s an affordable solution but the lead magnets won’t be unique, so you can end up using the same lead magnets as your competitors. This can decrease your conversion rates compared to providing unique content. However, you often get access to thousands of e-books, audiobooks, and video courses, so you can try different lead magnets to see what converts best. We use and recommend the PLR database IDPLR.

How To Get Access to 10,000+ PLR Products:

  1. Go to IDPLR.
  2. Signup for a membership (39$ for 3 months).
  3. Download selected lead magnet in your niche.

It doesn’t get much easier than this to get your own library of digital products that you can use as lead magnets or even sell for profits. Furthermore, most PLR products on IDPLR come with HTML websites including opt-in page.

Click here to sign up for IDPLR!

4. Business-in-a-box

This method allows you to buy a complete business-in-a-box, where you get your lead magnets included. This method is great if you don’t have your website yet because it provides you with everything you need to get started as an affiliate.

The best available option that gives you a lead magnet including the website is the ClickBank Builder. This option costs a one-time fee of $599 but includes a website with opt-in page, hosting, support and more for life! You will never have to pay for hosting or website software, so in the long run, it’s a great investment! Plus it’s created by the biggest affiliate network to help their members achieve success faster.

Click here to watch a video about the ClickBank Builder.

5. E-Book Software

This last method is where you buy access to software that you can use to create your lead magnets. The software gives you the ability to create unique lead magnet in minutes where you can edit every aspect of the e-book.

We highly recommend the software Sqribble, which includes everything you need to create your e-book. It comes with pre-made page layouts, covers and even the book content for 15 different niches. There are 50 e-book templates available that will make any subscriber love your brand from day 1.

Sqribble is an affordable solution that normally is priced at $199. But when you use our link below, you can get full access for just $67.

Click here to read more about Sqribble and get your discount!  

Final Words 

Now you have 5 ways to get your lead magnet and if you don’t want to create it yourself, you can get started for as low as $39 with IDPLR.

All the methods can give you great results but our favorite method for beginners are Sqribble. This will give your subscriber a great first impression of your business and is a very affordable way to get started.

About The Author

I'm Rasmus Hald, the founder of Affiliatester and I have been a digital entrepreneur for more than 10 years now. I've created this website to help my fellow affiliate marketers get started and achieve success with affiliate marketing. When I'm not writing helpful articles, I love to travel and explore the world.

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