The 5 Step Guide To High Converting Squeeze Pages.
Every beginning can be hard and frustrating, especially in the affiliate marketing game. You can feel like you are doing everything right, but the commissions just don’t roll in like you see people claim on the internet. I’ve had that same problem myself, and it took me a while to figure out how to do a sustainable business with affiliate marketing.
But it all changed when I got down to the basics and let go of the hype and fancy strategies. I finally understood that the money is on the list. After I wrapped my head around this, I never looked back.
This made it possible to convert website traffic at a much higher rate while getting the chance to influence people more times with emails. Don’t get me wrong – there are many ways to make affiliate marketing profitable and do it much faster. But it’s significantly easier to achieve success this way, especially if you don’t have a ton of money to invest.
However, to make this strategy work well, I needed an effective squeeze page. It’s the key to not missing out on most of the traffic I worked so hard to get. So I knew that I needed to start investing in a squeeze page.
The word “investment” might turn you off, I know. But it’s not an investment in the traditional way, where you give someone a big bag of cash and hope for the best. Instead, it’s where you invest your most precious asset, your time.
Because it takes time to build the perfect squeeze page, setting it up and getting started can be easy enough. But that is not enough if you want to convert at a high level. It would be best if you improved it over and over, so you get the most out of your website traffic and, in the end, more profit.
Here’s how you can create the perfect squeeze pages that will convert at the highest level.
Step #1: Reverse engineer your competition
Before you begin building your squeeze page, you must take a good look at how your competitors built their squeeze pages. Therefore, the first thing you have to do is paying close attention to the competitors in your niche. Take Google for a spin and find as many competitors as you can find.
You need to study your competitor’s strategies. What kind of websites do they build? How do they collect their emails? Try to find their squeeze pages, which often can be found in the ads on Google or through buttons on their websites.
Now that you’ve found your competitors’ squeeze pages, it’s time to reverse engineer them. How are they set up? What kind of lead magnet (freebies) are they offering? Which power words are they using? How much text do they have? Find the patterns and reverse engineer their strategies.
Step #2: Focus on the industry standard
This is the tricky part. You understand what your competitors are doing, and you have the urge to make your squeeze page blow their squeeze page out of the water. You want to be better than them and break out from the crowd. DON’T DO THAT!
You need to focus on your findings from the above research. Because there is a reason why most of your competitor’s squeeze pages look alike, it’s because they work! They have already used thousands of hours perfecting their squeeze pages, so you already know the best way to do it.
Squeeze pages can vary a lot from niche to niche, but you will find the industry standard for your niche at some point. When your target audience sees these squeeze pages, they know what to do and what to expect. Nothing is surprising to them, and it will feel familiar to them.
You get a huge advantage with this strategy because you speak the same graphical and textual language that your audience expects and are used to. This way, you are not throwing them a curveball. They are not surprised, or worse – confused…
The only thing you can rely on from a confused consumer is that they will do absolutely nothing. It doesn’t matter if you are trying to sell them something or just getting them to download something for free. If they are confused, the most likely outcome is that they will leave without doing anything.
Step #3: Make a compelling lead magnet
What people really care about when they come to your squeeze page is your lead magnet. So, instead of focusing on making your squeeze page revolutionary, put that energy into making a lead magnet that people want and that provides value.
Here your research into your competitors can be quite handy too. It should give you a pretty good idea of what your target audience is looking for. What did they give away in exchange for emails? Are they giving away e-books or something else?
The secret to success here is to provide your audience with something better than what your competitors are offering. If your competitors, for example, are giving away a book called “12 ways to lose weight with…”, then make a lead magnet with more ways. Come up with a few more ways, and your offer will seem superior to theirs.
Your goal is to blow the competition out of the water, and you do that when you provide more value. It can even help you attract some of your competitor’s subscribers because they are curious to know the extra ways.
However, it only works if you actually provide great value with the information in the book. So, if you don’t have the knowledge to create new ways, you’ll need to do some more research.
You can read our complete guide on how to create a lead magnet here.
Step #4: Test and improve your squeeze page
There’s nothing I want more than to tell you that all the work is done now. But there are still a few more steps included to make your squeeze page convert at a high level. So what you have now is just the first version of your squeeze page.
Now you need to get some traffic to your squeeze page and test how it converts your visitors into subscribers. Great squeeze pages can convert up to 35-50% with targeted traffic. But you shouldn’t expect it to be this high in the beginning.
The next step is to come up with a list of elements where you can make new variations. This means that you look at how you can make small changes to the elements on your squeeze page. Elements can be the headline, text, graphics, colors, buttons, layout, etc.
It’s very important that you only make one variation at the same time. If you change more than one thing simultaneously, you won’t know which variation is affected. For example, start with the headline, then the sub-header, etc.
Now your goal is to find the variations that increase your conversions. Try up to 5 different variations and go to the next element on your list. Then keep repeating this until you have maximized the conversions.
This process is much easier if you have an A/B Split Testing feature on your website. It allows you to make multiple variations and test which variations convert the best. But you can do it manually – it will just take a little more time and work.
Continue testing new variations of all the elements on your list until you’ve cleared your list and reached a conversion rate you are satisfied with.
Step #5: Scale up your traffic
Finally, you have a great squeeze page that converts at a high level. Now you can start to scale your traffic and let your squeeze page do the hard work for you. You do that by increasing your budget for paid traffic or start spending more time on getting free traffic to your squeeze page. Whatever the case may be, you can open the traffic floods with peace of mind because you know your squeeze page will convert the traffic into subscribers.
Don’t panic if your conversion rates go down a bit sometimes when you scale your traffic. It doesn’t have to be your squeeze page’s fault, but it can easily be the traffic. If your website traffic isn’t targeted to your target audience or the audience has a more advanced level of knowledge of your niche, your lead magnet might not be sufficient for them.
When you follow these 5 steps to building your squeeze page, you won’t be disappointed with the results. It can take some work to get high conversions but remember it’s an investment you make in your business.
Think about the difference in getting 10%, 20%, or even 40% conversions. How much less traffic do you need to get the same amount of new subscribers? Yeah, it’s half or even a quarter. It will save you a lot of money and time going through these steps.
However, if your conversions decrease, you can always go back to step #4 and develop new variations to increase them again. Over time it can also be a good idea to try different lead magnets to see if you can increase your conversions even further.
Markets can change over time but always remember to let your competitors do your homework for you. Reverse engineering can work again and again! Just like continuously optimizing variations on your squeeze page…
About The Author
I'm Rasmus Hald, the founder of Affiliatester and I have been a digital entrepreneur for more than 10 years now. I've created this website to help my fellow affiliate marketers get started and achieve success with affiliate marketing. When I'm not writing helpful articles, I love to travel and explore the world.
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