Like any expert will tell you, any task is easier when you have the right tools for the job. This is also true in affiliate marketing. If you want to succeed and maximize your ROE (Return On Effort), you’ll need the right tools for the job.
Here’s the list of all the best tools for your affiliate business:
2. Website Tools
There are many ways to build a website, and it will depend on your skill level and business, which option is the best for you. This list shows 2 kinds of different website solutions: Website builders and WordPress (Website CMS). Website builders are complete website solutions, where WordPress is a CMS that needs hosting, theme (web design), and plugins (features) to work. Website builders are the easiest way but can have limitations, where WordPress is the most flexible solution.
12 Minute Affiliate is a complete business-in-a-box solution that provides a website as part of their system. You’ll get 10 different templates for each niche you choose, and you can edit the templates or use them as is. Each website template includes an opt-in page and a bridge/thank-you page that will direct the subscriber to an affiliate offer. This solution requires absolutely no technical skills.
Price: $9.95 for 14 days, then $47/month
ClickBank Builder is developed by ClickBank and provides website templates for both affiliates and vendors. The affiliate websites include a drag-n-drop interface to build your opt-in and thank-you page. It’s built to use the business strategy that most affiliates use to get success on ClickBank. You can get full access to the ClickBank Builder for a one-time fee, including support, website, features, and more for life!
Price: $599 (Lifetime access)
ClickFunnels is a special kind of website builder where you can build funnels that combines landing pages. A funnel can, for example, be an opt-in page and a thank-you page. Another funnel could be a presale page that directs to an affiliate offer. ClickFunnels comes with lots of website templates, features, training, and much more.
Price: 14 days free trial, then $99/month
Weebly is a traditional website builder, where you can build almost any kind of website. This is a great website for blogs, articles, product reviews, comparisons, and more. You can also create landing pages for opt-ins, thank-you, and more. But the templates mainly focus on traditional websites with a top menu and many pages.
Price: Free (without domain), from $5/month with your domain
Duda is another traditional website builder that works great. It allows you to easily built a website with many templates that fit almost any kind of business. This builder is also perfect for websites with blogs, articles, etc. What sets Duda apart from Weebly is, among others, their focus on conversion tools, such as popups, top bars, and more.
WordPress is the most popular website CMS (Content Management System) globally and powers more than 35% of all websites on the internet. They offer 2 different website solutions: WordPress.org and WordPress.com.
WordPress.org is their free CMS that you can install on any hosting service, where WordPress.com is a complete website solution (website builder) that uses the WordPress CMS. Therefore, WordPress.com includes hosting and premium themes and plugins on the higher plans.
Because WordPress is so popular, many developers create free and premium themes and plugins. The free themes and plugins are available inside the WordPress platform. However, many free plugins come with premium upgrades to access all features. This typically costs from $19-99 per plugin. There are also thousands of free themes available, but many include advertising for the developer. Premium themes can be bought for $49 and will give you full flexibility and control of your website.
- Price: Free
- Hosting: Self-hosted
- Themes: Free themes available
- Plugins: Free plugins available
- Installation: 1-click installation
- Price: $5/month
- Hosting: Included
- Themes: Free themes + premium themes available
- Plugins: Free plugins + premium plugins available
- Installation: No install
Elegant Themes is one of the most popular WordPress developers, with almost 700,000 customers building websites with their themes. Keep in mind that many customers are agencies that are building many websites. Their most popular theme is Divi, a multipurpose theme, where you can design every inch of the website and includes many features such as opt-ins, split testing, animation, and much more. You can build any website with Divi and make 100+ different websites that don’t look like each other. It’s also great to built landing pages, such as opt-ins, thank-you, etc. This website is built with Divi, and we can highly recommend this theme. We will never use another theme other than Divi. Divi also includes 100+ templates to build any kind of website. All customers get access to all their 50+ themes and plugins, including support with any help you might need to build your websites.
Price: $89/year ($249/lifetime)
StudioPress is another popular WordPress developer that creates different themes for almost any kind of business. They have built a framework called Genesis, which all their 35+ website templates use. They were purchased by WP Engine (premium-priced hosting) and are now included in their hosting plans. However, you can still buy a single theme or complete theme package if you want a cheaper hosting service. StudioPress themes are great for websites with blogs, articles, product reviews, and many other affiliate websites.
Price: $129.95/theme, $499.95/all themes
ThemeIsle is the last WordPress developer that made the cut. They offer both free and premium themes. They have a selection of 80+ themes that you can buy on a yearly or lifetime plan. ThemeIsle also has website templates for almost any kind of business like StudioPress. Their most popular themes include Neve and Hestia that each power 100,000+ websites. You can also signup for their bundles with the themes and plugins they developed.
Price: From $49/theme or $89/bundle
ThemeForest is part of the Envato marketplace, which is a great place to find premium WordPress themes. Here you can buy thousands of different themes, where you buy it directly from the developers. However, you often only get 6 months of updates and support, which can be extended for a small extra cost. On the marketplace, you can find any kind of WordPress theme that fits with any kind of affiliate business.
Price: From $19-99/theme
Each of the plugins has different features that are described together in the categories. Check out which plugins will best fit your needs.
- Affiliate Links: Easy Affiliate Links & Pretty Links.
- Email Optin & Pop-ups: Bloom, OptinMonster, Popup Maker & Hustle.
- SEO: Yoast SEO & SmartCrawl.
- Social Sharing: Monarch & Social Media Share Buttons & Social Sharing Icons.
- Performance: SG Optimizer, Hummingbird, WP Super Cache & W3 Total Cache.
1. Affiliate Links
The most important feature with affiliate link plugins is to prevent link hijacking. Furthermore, this will help make your affiliate links look nicer and as if the visitor continues to browse the same site. It’s also a great tool to keep track of the affiliate links and see how many clicks you are getting. Both plugins are free with premium upgrades, but most users won’t need to upgrade. Easy Affiliate Links has the most features, and it is best if you have many links because you can categorize them. Pretty Links has categories, but it’s a premium feature. However, the advantage of Pretty Links is that you can choose any sub-directory (yourwebsite.com/sub-directory). You can choose to install both of them to get full functionality.
Price: Free (premium upgrades)
2. Email Opt-ins and Popups
This is an essential part of any affiliate marketing business that uses email marketing. These will help you increase your conversion rates to collect as many subscribers as possible. Hustle is a free plugin but is limited in how many opt-ins you can make unless you upgrade to the premium version. Bloom is a premium plugin from Elegant Themes that are included with Divi. It can create popups, slide-ins, and embedded forms, where you can control triggers, colors, and anything else. OptinMonster and Popup Maker both includes all of the above features and exit triggered popups. These are extremely effective in collecting subscribers from people who are about to leave the website.
Price: Free or from $6.95-14/month
For any business that provides content, SEO plugins are a must-have. This lets you write SEO titles and descriptions that search engine displays in their results. These plugins provide the most essential features that any website needs to score a higher SEO ranking. These include a sitemap, robots, readability, keyword density, and more. Yoast SEO is the most popular SEO plugin for WordPress, where SmartCrawl is a newer plugin. Both plugins have all the features you need to get started with SEO, but you will have to upgrade to their premium versions to get full functionality.
Price: Free (Premium upgrades)
4. Social Sharing
This is a great feature to spread your business word-of-mouth in a social media setting. It allows your visitors to share pages with their friends on social media. Monarch is another great premium plugin from Elegant Themes. This is also included in their bundle and provides social sharing on the side of the page (look on the left side of the screen or at the bottom of the screen for mobile users). You can also embed the icons above or below posts on videos, photos, and much more. Another option is Social Media Share Buttons & Social Sharing Icons, which is a free plugin that provides some of the functionality of Monarch.
Price: Free or $89/year in the Elegant Themes bundle
The speed of a website is very important for the user experience. If a website is too slow, many people will leave before the page is done loading. Additionally, if you want to raise on the search engines, your website needs to have a fast loading time. One of the most essential features to make a website faster is cache, which stores images, designs, and more on the computer, so it won’t have to load every time. SG Optimizer is free and works for all SiteGround hosting customers. It provides everything you need for a fast website, including many kinds of caching, lazy load, image optimization, and much more. Other good free plugins include WP Super Cache & W3 Total Cache, where both plugins can do almost the same. Lastly, is Hummingbird which provides cache, minification, lazy load, and more. However, some features are only available in the premium upgrade.
Price: Free (premium upgrades)
SiteGround has been awarded many times as the best hosting service for WordPress websites and is recommended by WordPress. Their plans include SSL, CDN, email, WordPress 1-click-installer, WordPress auto-updates, and great support. They also created a WordPress plugin, SG Optimizer, which includes all the performance features you need to run a fast website. This website is built with WordPress and hosted on SiteGround.
Price: from $3.95/month
BlueHost is one of the most popular hosting services and is also recommended by WordPress. They include SSL, a 1-year domain, WordPress 1-click-installer, and great support in all plans. More than 2 million websites are powered by BlueHost, so they know what they are doing when it comes to hosting. If you are looking for a specialized WordPress solution, their WP Pro plans are what you want. These plans include an all-in-one marketing center and tools for SEO, email marketing, and social media.
Price: from $3.95/month, WP Pro: $19.95/month
Google Analytics is the most popular tracking software for any website, including WordPress websites. The software is completely free of charge and can be installed on any website by inserting a tracking code into the <head> section of the website. Google Analytics tracks all user behaviors, including visits, page views, visit time, bounce rate, conversions, and much more. All website data is available in the Google Analytics platform. This is a must-have on any website to track how users are behaving on the website.
Monster Insight is a premium plugin that uses Google Analytics and brings the data into the WordPress dashboard. This is the most popular analytics plugins for WordPress, with more than 2 million users. It takes Google Analytics a step further and includes tracking affiliate links, scroll, file download, and engagement. You also get additional page insights, EU compliance, and much more.
Canva is an online design editor where you can find and edit almost any kind of graphical design template. These include backgrounds, logos, posters, social media templates, banners, book covers, and much more. Canva lets you pick a template and edit the text, colors, and design to make it fit your business. Their free account gives you access to 8,000+ templates, where you get access to 60,000+ templates as premium.
Price: Free (Premium from $9.95/month)
Fotor is another great online design editor, where you can find graphical design templates you can edit. They provide many templates like Canva but are also providing its revolutionary photo editor. The photo editor lets you edit your photos and add effects to make beautiful images. Fotor has more than 300 million users and processed billions of photos. Their premium service gives you access to 10,000+ resources more, advanced editing, and ad-free privilege.
Price: Free (Premium: $8.99/month or 39.99/year)
Fiverr is an online marketplace for digital services, where you can buy almost any kind of design work. Their prices typically start at $5, but some freelancers take a higher price. However, often the $5 only gives you a light version of what you need, so you might need to pay $10-20 to get custom work or transparent images. On Fiverr, you will be able to find freelancers that can make logos, banners, backgrounds, icons, and any other kind of graphical design. You can also find many other services like marketing, animation videos, websites, and much more.
PhotoShop is one of the best photo editing software on the market. And it’s been around since 1990 and gets better almost monthly with new updates. Earlier on, you could purchase the newest version and use that for a few years, but now it works as an online service. So, you signup for a subscription with a monthly fee.
Price: 1 free month, then from $9.95/month
Build My Logo is an online logo maker service where you can design your own logo from a wide selection of templates. Each template can be customized to fit your brand with text, colors, and design. Anyone can use this service to create awesome-looking logos. The service is free with limited functionality and low resolution.
Price: Free (premium upgrade)
48 Hours Logo is a platform where you can create a logo contest with any logo specifications you are looking for. Then designers will try to win the contest by creating the best logo for you. You can then choose the logo you want at the end of the contest. It costs a fee to create a contest, and then you decide the prize you want to pay to the contest winner. The higher the prize, the more designers will design logos for you.
Price: $29/contest + from $99/prize
4. Outsourcing Tools
One of the important skills for entrepreneurs is self-awareness about what you are good at and what you can’t do. Therefore, outsourcing is a great tool, so you can focus your energy on the tasks you are good at and can let people with other skills help you with other tasks. For content outsourcing, check out copywriting tools in section #2 about building websites.
Fiverr is an online marketplace for freelancers, where you can outsource almost any kind of task. Popular services include logo design, WordPress websites, voice-over, whiteboard videos, social media marketing, SEO, data entry, graphical design, and much more. Their services start at $5, so this is often a very cheap way to find freelancers.
Price: from $5/task
Upwork is another marketplace for freelancers, where you can outsource complex tasks. Their services include developments of websites, apps & software, graphic design, writing, sales & marketing, admin support, customer service, and much more. Upwork is a great place to find freelancers with high-level skills and is trusted by 5 million businesses, including Microsoft, Airbnb, GE, and many more.
Price: Custom price depending on tasks
Content Development Pros is a content outsourcing service where you can outsource almost any kind of content. You can outsource web copy, articles, e-books, blog posts, and much more. All content is original, unique, and can even be SEO optimized. Content Development Pros has a 100% satisfaction guarantee with unlimited revisions and a quick turnaround time.
HireWriters is another content outsourcing service where you can get articles, article rewriting, and e-books. You can choose the length of the article and the skill level of the writer for each article. This can help you get your articles produces much cheaper than other services out there.
Price: from $1.85 per article of 150-300 words.